In 2014, as MedicSana was still in the “coffee-shop” phase of early start-ups, Pablo Bucio designed a blue hexagonal logo.
We used blue, a nice soothing (though extremely generic) healthcare color, but the box shape was more of a nod to the “box” aspect of our value proposition. The original plan for MedicSana involved the metaphorical “Cajas Fuertes,” or “strong boxes,” (like a safe) for storing money long term and “Cajas Populares,” or “Popular boxes” for collecting money in the community for a person in need.
At the time, Pablo wanted to use the hexagon – an uncommon shape in graphic design outside of technical things – for both the nod to the box shape, but also the way that hexagons form together like a hive. Bees have been a staple for understanding community from Charles Darwin to Jonathan Haight and Stephen Hall. Indeed, for us, the metaphor of a bee was strong as some “left the nest” to go gather while others stayed at home for production.