A blog devoted to the messy knowledge and human cleverness around us.

When many of us grew up, data, information, knowledge, and wisdom were treated as interchangeable words. It felt as if buried deep in the vaults of a library somewhere there was a pile of knowledge and the more we learned, the closer we could get toward understanding it all.

Turns out, well, that’s probably wrong.

Instead, faced with an infinitely complex world, our brains have evolved to optimize sorting, organizing, and prioritizing data meaningful to the task at hand.

In a world where our brains are active participants in shaping our perception of the world, we have no choice but to acknowledge that our lived reality is the conglomeration of seven billion mental models operating in harmony.

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Recent Posts



Yangon, Myanmar. “Never turn down a cigarette unless you know what you’re doing.” – a friend that has spent more than 20 years in China. Some years ago I joined a photography club at my Read more…


The end of Design

Today I did something interesting – I eliminated Sketch – a UI screen design tool – from two more places in our design team’s workflow. I didn’t do it because Sketch is a crappy tool Read more…


Design + Neoliberalism: Part I

DRAFT This living essay is still in draft form. It is a continuation from my Design and Neoliberalism Introduction – I would suggest reading that one first. Please mind the typos, half-finished thoughts, and informal Read more…