A blog devoted to the messy knowledge and human cleverness around us.

When many of us grew up, data, information, knowledge, and wisdom were treated as interchangeable words. It felt as if buried deep in the vaults of a library somewhere there was a pile of knowledge and the more we learned, the closer we could get toward understanding it all.

Turns out, well, that’s probably wrong.

Instead, faced with an infinitely complex world, our brains have evolved to optimize sorting, organizing, and prioritizing data meaningful to the task at hand.

In a world where our brains are active participants in shaping our perception of the world, we have no choice but to acknowledge that our lived reality is the conglomeration of seven billion mental models operating in harmony.

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Recent Posts


Voting as a Symbol

Summary: Arguments often end up unresolved when one side values about rational outcomes but the other is more interested in sociological signaling. The sociological argument is based in the idea that humans form trust and group identity Read more…