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Design Research is a process that we use to gather qualitative information about a situation with the intent to create a product or service to improve it. People trained in Design Research generally have a background in user experience design, ethnography, or anthropology, though researchers come from any background.

Design research itself can be thought of as a toolkit – there are many different methods for gleaning information depending on the situation we’re studying. The basic principles, however, are similar across all methods. I get into these in a series of articles below.

1. What is Design Research? 

If you’re new to to design research, this is a good place to start. (5 minute read)

2. Preparing for Design Research

What to do to get the most out of your Design Research project. (6 minute read)

3. Design Research in the Room

You’ve been invited to participate with the Design Research team – what do you need to know? (6 minute read)

4. Three things we’re trying to learn

A little bit of psychology about why we structure interviews the way we do. (10 minute read)

5. Building the Script

How do to customize an interview script to fit your business needs. (6 minute read)

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Design Sprints and Traditional Design Research


There are a lot of different styles for design research depending on the context of our project. It may also be helpful to check out this comparison I wrote between traditional design research and Google Ventures Design Sprints.

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More about Me


frog_portrait_Kyle_Becker-119_edit_2 copy_squareI’m currently looking for my next opportunity as a design researcher or scrum product owner. Shoot me an email at gnefkow87@gmail.com.

After graduating from the University of Kansas in 2011 with a degree in Industrial design, I joined frog design as an interaction designer for three years before raising funding and rolling on to MedicSana as full-time CEO, designer, and scrum product owner. I have my Product Owner (PSPO I) and Scrum Master (PSM I) certifications. My full work history is on my linkedin page, or download my resume.

In my free time, I read quite a bit about behavioral economics and on my blog, Knowledge in Society, I write about various topics that discuss the relationship between design research, behavioral economics, and entrepreneurship, including a multi-part introduction to design research. I also love photography, check out my photography portfolio here!