Brands – Knowledge in Society

Reflections

Market Segment: Pieces of Shit

Hong Kong At the moment, I’m sitting on a curb in Hong Kong eating a McDonalds “signature” crispy chicken jalepeño burger. See, last night I stayed up late in my apartment all alone drinking cheap scotch and arguing with people on Facebook. This morning, I woke up hung over Read more…

By kyle, 3 years3 years ago

Snippets

Brand Run-off

Ubud, Bali, Indonesia; Kuala Lumpur, Malaysia. I think it could be argued that the US still leads the world in branding. Those that come from the world of marketing communications, advertising, and design obsess over the stories behind brands pushing them further and further into the philosophical realms to capture as much Read more…

By kyle, 4 years4 years ago