What is Design?

A simple way to talk about “design,” (without it feeling like a buzz word) Since Steve Jobs’ recognition with the re-emergence of Apple as a major player, “Design” has become fashionable. But the actual definition of Design can be a bit elusive. What does “design” actually mean in the modern commercial sense, Read more…

Salvadorean Buses

San Salvador, El Salvador I may know that I’ve arrived in El Salvador when the smiling airport staff sticks the visa in my passport, but it doesn’t feel like El Salvador until we hit the road into the city. This is where the buses are. Privately owned, the buses of Read more…

Design Research Diary: Overview

“I know that we should be learning more about our users, but we have to go to market soon and we just don’t have the time or money for a huge research project right now!” Design research mitigates business risk by interviewing and observing potential customers in context. It can be expensive and cumbersome, Read more…

Healthy Hexagons

In 2014, as MedicSana was still in the “coffee-shop” phase of early start-ups, Pablo Bucio designed a blue hexagonal logo. We used blue, a nice soothing (though extremely generic) healthcare color, but the box shape was more of a nod to the “box” aspect of our value proposition. The original Read more…

Shopping Lists

Leave it to the designers to use post-its for everything. A close friend of mine who lives in Austin keeps track of her grocery shopping list with post-its on the fridge (in both English and Chinese).

The Use of Knowledge in Society

     Welcome to Knowledge in Society – my personal blog devoted to the messy knowledge and human cleverness around us. I borrowed “Knowledge in Society” from the late economist F. A. Hayek’s pivotal 1945 essay The Use of Knowledge in Society, an essay that personally re-framed the way I Read more…

Turrets and Razor Wire

Over the past few years I’ve visited El Salvador 4 times, spending a total of about 9 weeks in the country. Three of these visits were in 2015, a year of increased gang violence in El Salvador where it passed Afganistan to become the country with the most per-capita murders Read more…

DRIII: In the room…

You’ve done some hard thinking to see whether design research is right for your project and spent some time preparing your design research team with the information that they’ll need to be successful. Now it’s time for the fun part: riding along with the team to hear from your prospective Read more…